Hogere snelheid van uw website betekent “Hoger in Google en meer conversies” De snelheid van uw website is van groot belang. Een snelle laadtijd van uw website is bepalend voor de gebruiksvriendelijkheid van uw site én u scoort hiermee een hogere ranking in Google of Bing. De snelheid van uw website heeft niet alleen invloed op uw […]

Progressive Web App: Een chrome of android gebruiker bezoekt meer dan 100x website er mee. Gemiddeld maken wij maandelijks gebruik van zo een 25 apps. Maandelijks breng jij gemiddeld (87%) van je tijd aan apps en maar (13%) op de web dit heeft Emerce[1] uitgezocht. Apps zijn vaak veel gebruiksvriendelijker en ook veel sneller dan een […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]